The main goal of a business is usually to make profit. The price that you will set for the products or services that you wish to sell will determine whether you will run a profitable business or not. Setting the price too high may give you great margins but limit your number of customers, which will result in an overall loss. Setting it too low mean that you will not be maximizing the business potential. Below are a few considerations to make, which will help you to determine the best price to set for your products or services.
Main factors to consider
To set the right price, you have to consider all the costs that you will have to incur to get the product ready for the market. The price should not be anything lower than what you need to break even. This may be a bit tricky to do for services compared to products. A good idea would be to consider the labor that you provide as a product, and price it according to the quality of your job and the duration it takes to complete the service per client. The costs in consideration should include even the hidden one such as insurance, delivery charges, and costs of transactions among others.
The costs will tell you what you need to break even. From there, you should determine how much profit you wish to make and include it in the costs to determine the price to set. Without profit, there will be no major reason to do the business. Make sure that the amount of profit is reasonable and enough to cover all the trouble of doing the business.
If there is a high demand for the services or products that you intend to sell, you should consider making them a little expensive. On the other hand, if the demand is too low, you may have to sell at low prices in a bid to attract the few clients or customers available. The competition that you are facing will also influence your decision. You have to compare the quality of your services or products against that of the competition and figure out a reasonable price in relation to the prices that they offer. Keep in mind, the high quality at a great price is most likely to bring you more clients.